Design Museum London

Design Museum London

Design Museum London

Design Museum London

Design Museum London

Corporate Identity

Corporate Identity

Corporate Identity

Corporate Identity

Corporate Identity

Project

Project

Projekt

Projekt

Project

The corporate identity for the Design Museum in London emerged in the context of an official submission in 2015. During that time the museum was about to extend and looking for an identity which reflects their main categories: architecture, fashion, graphics, industrial and product design.

The corporate identity for the Design Museum in London emerged in the context of an official submission in 2015. During that time the museum was about to extend and looking for an identity which reflects their main categories: architecture, fashion, graphics, industrial and product design.

The corporate identity for the Design Museum in London emerged in the context of an official submission in 2015. During that time the museum was about to extend and looking for an identity which reflects their main categories: architecture, fashion, graphics, industrial and product design.

The corporate identity for the Design Museum in London emerged in the context of an official submission in 2015. During that time the museum was about to extend and looking for an identity which reflects their main categories: architecture, fashion, graphics, industrial and product design.

The corporate identity for the Design Museum in London emerged in the context of an official submission in 2015. During that time the museum was about to extend and looking for an identity which reflects their main categories: architecture, fashion, graphics, industrial and product design.

Design concept

Design concept

Design concept

Design concept

Design concept

The design of the new logo for the Design Museum is timeless and minimal and weighs the different sections of the museum equally. As the vertical lines of the contained “e”s in the words are missing, the horizontal lines are being highlighted. These 5 bars symbolize the sections of the museum. They are comprised of architectural, fashion, graphic, product and industrial design. Furthermore, an “e“ appears between the two words and connects them. The new logo takes into account the longstanding reputation of the museum and stands for modernisation while the brand recognition is on purpose.

The design of the new logo for the Design Museum is timeless and minimal and weighs the different sections of the museum equally. As the vertical lines of the contained “e”s in the words are missing, the horizontal lines are being highlighted. These 5 bars symbolize the sections of the museum. They are comprised of architectural, fashion, graphic, product and industrial design. Furthermore, an “e“ appears between the two words and connects them. The new logo takes into account the longstanding reputation of the museum and stands for modernisation while the brand recognition is on purpose.

The design of the new logo for the Design Museum is timeless and minimal and weighs the different sections of the museum equally. As the vertical lines of the contained “e”s in the words are missing, the horizontal lines are being highlighted. These 5 bars symbolize the sections of the museum. They are comprised of architectural, fashion, graphic, product and industrial design. Furthermore, an “e“ appears between the two words and connects them. The new logo takes into account the longstanding reputation of the museum and stands for modernisation while the brand recognition is on purpose.

The design of the new logo for the Design Museum is timeless and minimal and weighs the different sections of the museum equally. As the vertical lines of the contained “e”s in the words are missing, the horizontal lines are being highlighted. These 5 bars symbolize the sections of the museum. They are comprised of architectural, fashion, graphic, product and industrial design. Furthermore, an “e“ appears between the two words and connects them. The new logo takes into account the longstanding reputation of the museum and stands for modernisation while the brand recognition is on purpose.

The design of the new logo for the Design Museum is timeless and minimal and weighs the different sections of the museum equally. As the vertical lines of the contained “e”s in the words are missing, the horizontal lines are being highlighted. These 5 bars symbolize the sections of the museum. They are comprised of architectural, fashion, graphic, product and industrial design. Furthermore, an “e“ appears between the two words and connects them. The new logo takes into account the longstanding reputation of the museum and stands for modernisation while the brand recognition is on purpose.

Brand element

Brand element

Brand element

Brand element

Brand element

The horizontal bars of the logo are used for every medium and emphasize brand recognition. Moreover, they are used to define a typography system which includes font sizes and line heights.

The horizontal bars of the logo are used for every medium and emphasize brand recognition. Moreover, they are used to define a typography system which includes font sizes and line heights.

The horizontal bars of the logo are used for every medium and emphasize brand recognition. Moreover, they are used to define a typography system which includes font sizes and line heights.

The horizontal bars of the logo are used for every medium and emphasize brand recognition. Moreover, they are used to define a typography system which includes font sizes and line heights.

The horizontal bars of the logo are used for every medium and emphasize brand recognition. Moreover, they are used to define a typography system which includes font sizes and line heights.

Applicability

Applicability

Applicability

Applicability

Applicability

An important aspect of the design was to guarantee an optimal use in the digital but also analog context, such as the wayfinding system in the museum.

An important aspect of the design was to guarantee an optimal use in the digital but also analog context, such as the wayfinding system in the museum.

An important aspect of the design was to guarantee an optimal use in the digital but also analog context, such as the wayfinding system in the museum.

An important aspect of the design was to guarantee an optimal use in the digital but also analog context, such as the wayfinding system in the museum.

An important aspect of the design was to guarantee an optimal use in the digital but also analog context, such as the wayfinding system in the museum.