weelo

weelo

weelo

weelo

weelo

Service, UX & Brand Design

Service, UX & Brand Design

Service, UX & Brand Design

Service, UX & Brand Design

Service, UX & Brand Design

Project

Project

Project

Project

Project

weelo is a platform which enables the users to build their own road cycling base everywhere in the world. It provides all important components for planning a road cycling activity for a certain region - e.g. the one where one currently lives in. This covers routes  which are generated according to the user’s individual needs, helping to find people with similar goals and teaming up with local bicycle repair shops for repairs and workshops.

weelo is a platform which enables the users to build their own road cycling base everywhere in the world. It provides all important components for planning a road cycling activity for a certain region - e.g. the one where one currently lives in. This covers routes  which are generated according to the user’s individual needs, helping to find people with similar goals and teaming up with local bicycle repair shops for repairs and workshops.

weelo is a platform which enables the users to build their own road cycling base everywhere in the world. It provides all important components for planning a road cycling activity for a certain region - e.g. the one where one currently lives in. This covers routes  which are generated according to the user’s individual needs, helping to find people with similar goals and teaming up with local bicycle repair shops for repairs and workshops.

weelo is a platform which enables the users to build their own road cycling base everywhere in the world. It provides all important components for planning a road cycling activity for a certain region - e.g. the one where one currently lives in. This covers routes  which are generated according to the user’s individual needs, helping to find people with similar goals and teaming up with local bicycle repair shops for repairs and workshops.

weelo is a platform which enables the users to build their own road cycling base everywhere in the world. It provides all important components for planning a road cycling activity for a certain region - e.g. the one where one currently lives in. This covers routes  which are generated according to the user’s individual needs, helping to find people with similar goals and teaming up with local bicycle repair shops for repairs and workshops.

brand_weelo

Challenge

Challenge

Challenge

Challenge

Nature, sports, speed and joy are main reasons for people to ride their bikes. Although cyclists share the road with other traffic participants, they have special needs. Especially road cyclists, who typically like to ride on well-paved roads often have to move through tight traffic. Once they found a good route, many of them ride these routes over and over again as they don’t want to cope with planning and cumbersome navigation in unknown areas In addition, especially beginners are afraid of technical issues or problem during the ride and therefore like to share the ride with fellow riders. Both of theses requirements are addressed with the concept of weelo.

Nature, sports, speed and joy are main reasons for people to ride their bikes. Although cyclists share the road with other traffic participants, they have special needs. Especially road cyclists, who typically like to ride on well-paved roads often have to move through tight traffic. Once they found a good route, many of them ride these routes over and over again as they don’t want to cope with planning and cumbersome navigation in unknown areas In addition, especially beginners are afraid of technical issues or problem during the ride and therefore like to share the ride with fellow riders. Both of theses requirements are addressed with the concept of weelo.

Nature, sports, speed and joy are main reasons for people to ride their bikes. Although cyclists share the road with other traffic participants, they have special needs. Especially road cyclists, who typically like to ride on well-paved roads often have to move through tight traffic. Once they found a good route, many of them ride these routes over and over again as they don’t want to cope with planning and cumbersome navigation in unknown areas In addition, especially beginners are afraid of technical issues or problem during the ride and therefore like to share the ride with fellow riders. Both of theses requirements are addressed with the concept of weelo.

Nature, sports, speed and joy are main reasons for people to ride their bikes. Although cyclists share the road with other traffic participants, they have special needs. Especially road cyclists, who typically like to ride on well-paved roads often have to move through tight traffic. Once they found a good route, many of them ride these routes over and over again as they don’t want to cope with planning and cumbersome navigation in unknown areas In addition, especially beginners are afraid of technical issues or problem during the ride and therefore like to share the ride with fellow riders. Both of theses requirements are addressed with the concept of weelo.

Nature, sports, speed and joy are main reasons for people to ride their bikes. Although cyclists share the road with other traffic participants, they have special needs. Especially road cyclists, who typically like to ride on well-paved roads often have to move through tight traffic. Once they found a good route, many of them ride these routes over and over again as they don’t want to cope with planning and cumbersome navigation in unknown areas In addition, especially beginners are afraid of technical issues or problem during the ride and therefore like to share the ride with fellow riders. Both of theses requirements are addressed with the concept of weelo.

Features of the service

Features of the service

Routes

Routes

The cockpit of weelo offers a compact, but comprehensive live view of the current situation of the region. This concerns the weather, wind and the time of sunset. When planning a tailored route, one has the possibility to obtain various suggestions based on personal requirements. For optimal convenience, the weather along the route, the traffic situation, the condition of the roads, nearby cafes and possibilities for close by public transport along the route as well as possibilities for rerouting are displayed. Before starting the tour, the geodata can be send to family or friends such that others are able to track the tour and see if the rider made it home safely again.

The cockpit of weelo offers a compact, but comprehensive live view of the current situation of the region. This concerns the weather, wind and the time of sunset. When planning a tailored route, one has the possibility to obtain various suggestions based on personal requirements. For optimal convenience, the weather along the route, the traffic situation, the condition of the roads, nearby cafes and possibilities for close by public transport along the route as well as possibilities for rerouting are displayed. Before starting the tour, the geodata can be send to family or friends such that others are able to track the tour and see if the rider made it home safely again.

The cockpit of weelo offers a compact, but comprehensive live view of the current situation of the region. This concerns the weather, wind and the time of sunset. When planning a tailored route, one has the possibility to obtain various suggestions based on personal requirements. For optimal convenience, the weather along the route, the traffic situation, the condition of the roads, nearby cafes and possibilities for close by public transport along the route as well as possibilities for rerouting are displayed. Before starting the tour, the geodata can be send to family or friends such that others are able to track the tour and see if the rider made it home safely again.

The cockpit of weelo offers a compact, but comprehensive live view of the current situation of the region. This concerns the weather, wind and the time of sunset. When planning a tailored route, one has the possibility to obtain various suggestions based on personal requirements. For optimal convenience, the weather along the route, the traffic situation, the condition of the roads, nearby cafes and possibilities for close by public transport along the route as well as possibilities for rerouting are displayed. Before starting the tour, the geodata can be send to family or friends such that others are able to track the tour and see if the rider made it home safely again.

The cockpit of weelo offers a compact, but comprehensive live view of the current situation of the region. This concerns the weather, wind and the time of sunset. When planning a tailored route, one has the possibility to obtain various suggestions based on personal requirements. For optimal convenience, the weather along the route, the traffic situation, the condition of the roads, nearby cafes and possibilities for close by public transport along the route as well as possibilities for rerouting are displayed. Before starting the tour, the geodata can be send to family or friends such that others are able to track the tour and see if the rider made it home safely again.

Your local road cycling base

Your local road cycling base

Your local road cycling base

Your local road cycling base

Your local road cycling base

brand_weelo_photo1_@2x

Finding fellow riders

Finding fellow riders

Finding suitable fellow riders is a central topic when cycling. weelo offers to team up with other users who share similar goals.

Finding suitable fellow riders is a central topic when cycling. weelo offers to team up with other users who share similar goals.

Finding suitable fellow riders is a central topic when cycling. weelo offers to team up with other users who share similar goals.

Finding suitable fellow riders is a central topic when cycling. weelo offers to team up with other users who share similar goals.

Finding suitable fellow riders is a central topic when cycling. weelo offers to team up with other users who share similar goals.

Partner workshops

Partner workshops

weelo is able to offer workshop events by collaborating with local bike shops. At such events, users can learn different technical and safety relevant aspects of their bikes and how to take care of their bike appropriately. Furthermore, they can turn on push notifications as a reminder to replace specific parts of the bike. The weelo events offer the possibility to get to know other local participants of the community.

weelo is able to offer workshop events by collaborating with local bike shops. At such events, users can learn different technical and safety relevant aspects of their bikes and how to take care of their bike appropriately. Furthermore, they can turn on push notifications as a reminder to replace specific parts of the bike. The weelo events offer the possibility to get to know other local participants of the community.

weelo is able to offer workshop events by collaborating with local bike shops. At such events, users can learn different technical and safety relevant aspects of their bikes and how to take care of their bike appropriately. Furthermore, they can turn on push notifications as a reminder to replace specific parts of the bike. The weelo events offer the possibility to get to know other local participants of the community.

weelo is able to offer workshop events by collaborating with local bike shops. At such events, users can learn different technical and safety relevant aspects of their bikes and how to take care of their bike appropriately. Furthermore, they can turn on push notifications as a reminder to replace specific parts of the bike. The weelo events offer the possibility to get to know other local participants of the community.

weelo is able to offer workshop events by collaborating with local bike shops. At such events, users can learn different technical and safety relevant aspects of their bikes and how to take care of their bike appropriately. Furthermore, they can turn on push notifications as a reminder to replace specific parts of the bike. The weelo events offer the possibility to get to know other local participants of the community.

Branding

Branding

Branding

»weelo« stands for »we«, »local« and the french/swiss word »velo«. The design directs to a young and young at heart, active community of explorers, nature lovers and athletes and emphasizes the simplicity of the offer.

»weelo« stands for »we«, »local« and the french/swiss word »velo«. The design directs to a young and young at heart, active community of explorers, nature lovers and athletes and emphasizes the simplicity of the offer.

»weelo« stands for »we«, »local« and the french/swiss word »velo«. The design directs to a young and young at heart, active community of explorers, nature lovers and athletes and emphasizes the simplicity of the offer.

»weelo« stands for »we«, »local« and the french/swiss word »velo«. The design directs to a young and young at heart, active community of explorers, nature lovers and athletes and emphasizes the simplicity of the offer.

»weelo« stands for »we«, »local« and the french/swiss word »velo«. The design directs to a young and young at heart, active community of explorers, nature lovers and athletes and emphasizes the simplicity of the offer.

brand_weelo_M_3_@2x
brand_weelo
poster_S_@2x

Touchpoints of the service

Weelo is a service which offers the user the optimal road cycling experience across different digital and analog touchpoints. These are in-depth planning and information on the website, flexible and local information and navigation with the app, analog navigation with a printed map of the route and a person to talk to for questions about safety at the local workshop.

Weelo is a service which offers the user the optimal road cycling experience across different digital and analog touchpoints. These are in-depth planning and information on the website, flexible and local information and navigation with the app, analog navigation with a printed map of the route and a person to talk to for questions about safety at the local workshop.

Weelo is a service which offers the user the optimal road cycling experience across different digital and analog touchpoints. These are in-depth planning and information on the website, flexible and local information and navigation with the app, analog navigation with a printed map of the route and a person to talk to for questions about safety at the local workshop.

Weelo is a service which offers the user the optimal road cycling experience across different digital and analog touchpoints. These are in-depth planning and information on the website, flexible and local information and navigation with the app, analog navigation with a printed map of the route and a person to talk to for questions about safety at the local workshop.

Weelo is a service which offers the user the optimal road cycling experience across different digital and analog touchpoints. These are in-depth planning and information on the website, flexible and local information and navigation with the app, analog navigation with a printed map of the route and a person to talk to for questions about safety at the local workshop.

brand_weelo
brand_weelo
brand_weelo
brand_weelo
brand_weelo

Approach

Approach

Approach

Approach

In the beginning the central goal was to find out the needs of the people. Therefore, in a detailed research phase interviews and surveys were conducted, personas were constructed and many observations were analyzed. Additionally, User Journey Mapping and Blueprinting helped to identify the requirements of the service. The following concept was tested within a prototyping phase.

In the beginning the central goal was to find out the needs of the people. Therefore, in a detailed research phase interviews and surveys were conducted, personas were constructed and many observations were analyzed. Additionally, User Journey Mapping and Blueprinting helped to identify the requirements of the service. The following concept was tested within a prototyping phase.

In the beginning the central goal was to find out the needs of the people. Therefore, in a detailed research phase interviews and surveys were conducted, personas were constructed and many observations were analyzed. Additionally, User Journey Mapping and Blueprinting helped to identify the requirements of the service. The following concept was tested within a prototyping phase.

In the beginning the central goal was to find out the needs of the people. Therefore, in a detailed research phase interviews and surveys were conducted, personas were constructed and many observations were analyzed. Additionally, User Journey Mapping and Blueprinting helped to identify the requirements of the service. The following concept was tested within a prototyping phase.

In the beginning the central goal was to find out the needs of the people. Therefore, in a detailed research phase interviews and surveys were conducted, personas were constructed and many observations were analyzed. Additionally, User Journey Mapping and Blueprinting helped to identify the requirements of the service. The following concept was tested within a prototyping phase.

brand_weelo
brand_weelo
brand_weelo

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